Monthly Archives: August 2010

Churchgoers Less Generous Today Than During the Great Depression

That’s true–3.2 percent of churchgoer income was given in 1933, versus 2.5 percent in 2007. So the sum total of modern church fundraising tools, techniques, and strategies has been a precipitous drop of 0.7 percentage points in giving as a … Continue reading

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OK, So Giving Is About Affiliation AND Investment

Interesting follow-up to our post earlier this week on the overlooked dimension of giving as a statement of affiliation, not just an investment. Seems that I’m thinking like a billionaire these days. Check out this quote from BusinessWire founder Lorry … Continue reading

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The Poor Are More Generous Than the Rich: The Key to Greater Generosity

One little-noted aspect of Hope Consulting’s Money For Good report about which we wrote yesterday: As it asks why donors don’t rely more on research before they decide where to give, the report studied households with incomes over $80,000, oversampling … Continue reading

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