Monthly Archives: October 2009

Notes in the key of E: Educate and its false cognate, Inform

The nonprofit sector’s commitment to informing is best seen in its love of newsletters. Newsletters are great for informing donors. They are not so great, however, for educating champions. What is the difference between education and information? I like the … Continue reading

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Notes in the key of E: Equip and its false cognate, Encourage

Equip, Educate, and Experience are the three essential elements of Engagement. (Today’s blog is sponsored by the letter E?) Of those many E’s in that initial sentence, the one that trips up nonprofits the most is Equip. Reason: Our traditional … Continue reading

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Notes in the key of E: The three elements of E

The Participation (P) phase of Transformational Giving (TG) is all about champions being recruited into a cause by means of a project. The Ownership (O) phase of TG is all about champions recruiting others into a cause by means of … Continue reading

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