Monthly Archives: August 2010

Can’t Figure Out How to Get Your Donors Involved? Try Videogames!

So if you ask people to volunteer in your cause before you ask them to give to your cause, you’ll double your donation dollars. But what if your cause is helping the people of Argentina and you’re trying to reach … Continue reading

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Research: Asking People to Volunteer Before Asking Them To Give Doubles Donation Dollars

You know those conspiracy theories about how technology exists today that would enable cars to run on dishwashing soap but Big Oil and Big Automakers are suppressing its spread? I have a similar conspiracy theory: Technology exists today that would … Continue reading

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“Marketing Is What Happens When Relationship Fails”

The future of philanthropy belongs to a certain structure of nonprofit, and the shape and goal of that nonprofit structure will forever change the way fundraising is conceived and executed. It is the most basic of structures: An individual embraces … Continue reading

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