Monthly Archives: May 2010

The Mongoliad, the future of nonprofit-as-narrative, and the demise of nonprofit-as-organization

There’s an intriguing piece in Fast Company on Neal Stephenson’s effort to reinvent the novel as a “social media app”. The best and most detailed description of what Stephenson has in mind is found on the Mongoliad’s Facebook page. Let … Continue reading

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From our Stats Don’t Lie Department, shocking proof of the effectiveness of TG

As regular visitors to this blog know, we love Joanne Fritz’s column and we read it assiduously. We love Joanne’s column even more after her recent post, No Money for Donor Acquisition? Focus on Retention, where she recaps comments … Continue reading

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Simon Sinek: “People don’t buy what you do; they buy why you do it”

Props to Dustin Steeve at Evangelical Outpost for the imbedded TED video clip of Simon Sinek talking about the radical difference between marketing based on what and marketing based on why. It’s passing strange  for me to sit still long enough … Continue reading

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