Tag Archives: Followers

“Dear Missionary, Please Stop Sending Prayer Letters. Sincerely, The 21st Century”

Here’s a new year’s resolution for all missionaries: Stop sending prayer letters. Switch completely to regular personalized electronic communication with your donors in 2011. I know, I know. You have no time for communication while you’re in the field, etc … Continue reading

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Traditional Fundraising vs. Transformational Giving, Part II: Why Traditional Fundraising is so Appealing

What makes traditional transactional fundraising (ttf) so appealing when compared to Transformational Giving (TG)? I mean, the very premise of TG–that “followers become something different than they were before the encounter”–is so much more appealing and ennobling on the face … Continue reading

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Traditional Fundraising vs. Transformational Giving, Part I: A Definition

It’s been a while since we discussed the differences between traditional transactional fundraising (ttf) and Transformational Giving (TG) on this site, and I fear that when we fail to remind ourselves of the difference we can lull ourselves into thinking … Continue reading

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