Category Archives: Uncategorized

Research: Want a Successful Newsletter? Make it Harder to Read.

Call & Response’s Michael Jinkins calls our attention to a nice piece in The Economist on the stunningly inverse relationship between readability and retention: A PARADOX of education is that presenting information in a way that looks easy to learn often … Continue reading

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If American Evangelicals are Stingy, It is Because They Attend Churches that are Even Stingier

Christianity Today posted its annual beat-down article on Christian stinginess this week, lambasting evangelical Christians for giving just 4% of their income to churches (compared to their even stingier mainline counterparts, who give just 2.43%, according to the latest empty … Continue reading

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Special Egyptian Protester Edition: Train Your Volunteers to Lead a National Revolution, not just Fold Your Newsletters

I wish I understood WordPress (the software I use for this blog) and the human brain (the other software I use for this blog) well enough that I could create three columns of text enabling us to read three articles … Continue reading

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