Monthly Archives: February 2010

Changing your logo? Spend less time and money to achieve the same level of ambivalence

Posted on February 12, 2010 by Pastor Foley

As regular readers of this blog know, I grieve over the amount of time and money nonprofits spend on (re)creating their brochures and tweaking their logos. Brochures? Not transformational. Logos? Not transformational. Coaching your champions? Priceless. So in an effort … Continue reading →

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Good to great…to good again, this time with a capital G

Posted on February 10, 2010 by Pastor Foley

As usual, Sean Stannard-Stockton has a fascinating conversation underway at Tactical Philanthropy–this time on words that describe great philanthropy. So far, words submitted by contributors include: passion connected juicy impact innovative programs measurement of outcomes performance management accountability and transparency … Continue reading →

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Forget donor loyalty. What you need is a donor disloyalty program

Posted on February 8, 2010 by Pastor Foley

Tom at The Agitator lends space to Lisa Sargent who highlights what she describes as “a trailblazing multilevel donor loyalty program used by M. D. Anderson, a Texas cancer center that has seen direct mail revenues increase five hundred percent … Continue reading →

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