Daily Archives: February 8, 2010

Forget donor loyalty. What you need is a donor disloyalty program

Posted on February 8, 2010 by Pastor Foley

Tom at The Agitator lends space to Lisa Sargent who highlights what she describes as “a trailblazing multilevel donor loyalty program used by M. D. Anderson, a Texas cancer center that has seen direct mail revenues increase five hundred percent … Continue reading →

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