Monthly Archives: November 2009

We’ve spent more than half a month now on posts detailing the Engagement level of Transformational Giving (TG). And E deserves every bit of the attention–it truly is the heart of TG. I’m going to give the subject a rest … Continue reading →

I was talking with Generous Mind Jon Hirst last week about how Participation is rightly understood as but a prelude to Engagement and Ownership is rightly understand as but Engagement’s logical consequence; Engagement, in other words, is the core of Transformational Giving. … Continue reading →

Good advertising makes you feel something then do something. –A Senior Marketer from General Motors Didn’t General Motors just declare bankruptcy? —Me Perhaps GM’s ad problem was simply that its ads didn’t make us feel something and then do something. … Continue reading →