A Transformational PR/blog strategy

In my efundraising DVD I share the paradoxical principle that the best blog posts you do ought to be on other blogger’s blogs. And in a post I did recently from Korea, I shared the Transformational Giving Insight From The East that you know that you’re in TG territory when it’s impossible to tell who gave and who received.

Kem Meyer’s Virtual Book Tour for her latest work, Less Clutter. Less Noise, is a peerless embodiment of both principles.

Here’s what Kem did:

  1. Two weeks ago on her well-read blog she posted an invite for bloggers who had read the book to email her a question about the material in the book.
  2. She selected questions from 26 bloggers, each from a local church.
  3. She posted the names and blogsites of the bloggers whose sites she’d be stopping by on May 29 to answer the question that blogger had asked.
  4. Each blogger selected received a copy of Kem’s book to give away to a reader of their own blog.
  5. On May 29 she posted a unique answer to a unique question on each of the 26 blogs, summarizing the questions on her amazon.com blog.

Who was the giver and who was the recipient in this strategy?

Absolutely brilliant.

About Pastor Foley

The Reverend Dr. Eric Foley is CEO and Co-Founder, with his wife Dr. Hyun Sook Foley, of Voice of the Martyrs Korea, supporting the work of persecuted Christians in North Korea and around the world and spreading their discipleship practices worldwide. He is the former International Ambassador for the International Christian Association, the global fellowship of Voice of the Martyrs sister ministries. Pastor Foley is a much sought after speaker, analyst, and project consultant on the North Korean underground church, North Korean defectors, and underground church discipleship. He and Dr. Foley oversee a far-flung staff across Asia that is working to help North Koreans and Christians everywhere grow to fullness in Christ. He earned the Doctor of Management at Case Western Reserve University's Weatherhead School of Management in Cleveland, Ohio.
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