Tag Archives: Christian Fundraising

What is Your Nonprofit Against? Here’s My Own One Word Answer…

Posted on February 16, 2011 by Pastor Foley

I liked Scott Goodson’s What Is Your Brand Against? post today in HBR so much that it leapfrogged the whole stack of other things I liked about which I had planned on writing. A quick excerpt should suffice to infect … Continue reading →

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Research: Want a Successful Newsletter? Make it Harder to Read.

Posted on February 9, 2011 by Pastor Foley

Call & Response’s Michael Jinkins calls our attention to a nice piece in The Economist on the stunningly inverse relationship between readability and retention: A PARADOX of education is that presenting information in a way that looks easy to learn often … Continue reading →

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Perfect Participation Project for Donors to Missionaries: The Granny Cloud!

Posted on January 28, 2011 by Pastor Foley

It’s funny. We developed the idea of the Signature Participation Project for individuals doing ministries overseas–a way of helping them to get their donors to give more than money ‘n’ prayers by beginning to be involved hands-on in overseas ministry … Continue reading →

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