The Cosmo Fundraising Quiz: Is Your Fund Raising Column A or Column B?

Column A

  • Folks in our city are always talking about our organization’s cool, imaginative fund raising projects when they gather around their office water coolers.
  • We regularly get calls from other charities who want us to teach them fund raising because our materials and projects are so high profile, successful, fun, and unique.
  • My friends, family, and best donors love to get all our fund raising pieces and are always hitting me up for extra copies to give to their friends and family.
  • Our fund raising materials are like a snapshot of our organization’s heart, purpose, and calling.

Column B

  • People in our own organization don’t read our appeal letters and newsletters.
  • Our fund raising program is a lot like what other organizations like ours are doing.
  • I make sure my friends, family, and best donors don’t get hit up by most of our fund raising solicitations, since I don’t want them to get turned off by us asking them for money all the time.
  • Our fund raising materials are a necessary evil to make money to run our organization.

The Moral Of The Story, Part I:

  • Good marketing and fund raising make you WANT to talk about fund raising.  If your fund raising is no fun for you, or if you have to grit your teeth and just do it (or, worse yet, apologize to your close friends for it) as a necessary evil, then you’re doing it wrong.

The Moral Of The Story, Part II:

  • If your fund raising is no fun for your donors, you’re doing it wrong, too.

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Papa’s got a brand new gig

Big day here in the Foley household. Below you’ll find the press release that will come screaming across the wires today. I imagine I’ll be on Larry King by nightfall.

This blog won’t change, but my W2 form now has.

It’s surprising how little changes with this move, really. It gives me more time for consulting and writing (thank God–my book on Transformational Giving and churches is due out early next year, which means I really really REALLY need to start writing…any day now…). And I need to spend the summer thinking through the next step off the TG cliff in training for nonprofits and churches. All of this will be a hoot, and I hope we’ll get to do it together, you and me.

In the mean time, as I say hello to my cool new role at Seoul USA/.W, let me say the warmest of goodbyes to my colleagues at Mission Increase. It was genuinely, sincerely, unabashedly great fun. I am grateful for your blessing this new endeavor and will look forward to continuing to navigate and map the great ocean of Transformational Giving with you even as we sail for distinct new adventures. There be dragons there, but what fun would it be were there not?


Seoul USA/.W Announces Foley as New CEO


Co-founder Eric Foley joins staff as “international ambassador of Transformational Giving”

COLORADO SPRINGS, Colorado (June 7, 2010)—Seoul USA/.W, the international consulting firm for nonprofits and churches, announced today that co-founder Rev. Eric P. Foley has been named Chief Executive Officer, effective immediately. Foley joins Seoul USA/.W co-founder and President Hyun Sook Foley and Chief Operating Officer and General Counsel Matt Dubois on the organization’s three-person Executive Committee.

The appointment coincides with his resignation as Vice President of Training at Portland, OR-based Mission Increase Foundation.

“As CEO of Seoul USA/.W, I have been afforded the ideal platform to expand my writing, teaching, and consulting work to encompass churches and the international NGO community, even as I continue to broaden and deepen Transformational Giving practice and theory with nonprofits in North America,” Foley announced. “It means a great deal to me that I have the support and encouragement of Mission Increase Foundation to pursue this new role as international ambassador and advocate for the Transformational Giving principles and practices we developed together during the time I served as MIF’s Vice President of Training.”

“We appreciate Eric’s contributions to Mission Increase Foundation in his role as Vice President of Training over the last 4 years and the many nonprofits that he has impacted through his training,” said Dave Farquhar, Mission Increase Foundation President. “Mission Increase Foundation looks forward to continuing to develop Transformational Giving curriculum and encouraging nonprofits and helping them grow through our granting and training programs. We congratulate Eric in his new role with Seoul USA/.W and we also look forward to working together with Eric and Seoul USA/.W in developing and spreading Transformational Giving to new constituencies across the world.”

Seoul USA/.W

With offices in Colorado Springs and Seoul, Korea, Seoul USA/.W provides consulting to equip nonprofit organizations and churches to coach their constituencies to full maturity in Christ in the causes they represent. Foley’s blog is available at www.ericfoley.com.

Mission Increase Foundation

Headquartered in Portland, OR with offices in Seattle, Portland, San Francisco, Los Angeles, Phoenix, Colorado, and North Carolina, Mission Increase Foundation (www.missionincrease.org) is a charitable foundation that transforms lives for Christ by providing grants and free training to Christian nonprofit organizations.

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Volunteers donate 50% more than non-volunteers, but ten years after that discovery nonprofits don’t seem to care

Here’s a news flash so old that it’s available on microfiche down at the county library:

[H]ouseholds in which members volunteer for charitable causes or at their church give more than twice as much money to charities than households with no volunteers.

That statistic comes from research undertaken by Independent Sector in 2001.

Why cite a statistic that is older than the lunch meat in our refrigerator at work?

Because the report was a tree falling in the forest that nobody heard.

And it still falls on deaf ears today.

Think about it:

  • The single greatest differentiator between a person giving a lot or a little or even nothing at all…is whether they volunteer.
  • Want to increase the amount your donors give…by FIFTY PERCENT? Get them to volunteer.
  • Did you hear that? A FIFTY PERCENT INCREASE!!! What other tool or technique or strategy offers that kind of return?
    • Not wealth identifier indices.
    • Not underlining words the right away or leading with the right headline.
    • Even a 10 to 15 percent increase in your fundraising results over the previous year would be heralded as a hugely successful fundraising campaign. But FIFTY PERCENT??? Get out of here. That’s fundraising hall of fame level stuff.

Here’s the weird thing:

When Independent Sector published their report on that 2001 study, they didn’t even highlight that stat. They buried the proverbial lead, as it were.

So it’s not surprising that ten years later, most fundraisers still have never heard of that study.

So we quote it again here, in hopes that someone will notice.

Happy birthday, Independent Sector study. Here’s hoping that by the time you turn twenty, we nonprofits will have gotten your message.

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