Nonprofits Have Followers, Not Donors

Like it or not, our nonprofit organizations have followers, not donors. “Donors” is just the label we put on them so that we can skirt the responsibility for their growth that is ethically entailed by our drawing them into involvement through our organizations.

“Follower” is usually a word assiduously avoided in church and nonprofit circles. It sounds so cult-y. We want people following Jesus, not us, right?

And yet we don’t hesitate to appropriate for ourselves the term “Leader”. We study leadership. Read books on leadership. Aim to be great leaders.

But if we are leaders, what are we, um, leading?

We are inclined to say that we are leading organizations (oh! or better yet–we are leading movements). And this is a very telling statement because as Liberty University’s Dr. Michael R. Mitchell points out in his brilliant book, Leading, Teaching, and Making Disciples:

It appears that even though preachers, teachers, and leaders all share the same conviction that effective communication demands both a sender and a receiver, in practice they pay little attention to the receiver (p. 4).

Having donors instead of followers, in other words, makes it possible for us to talk and think primarily (if not only) about ourselves and our organizations and our needs with very little attention being paid to how any of it is affecting those whose involvement in the cause is being shaped by our leadership.

As Mitchell notes, there is just not a lot of literature about the follower qua follower:

Douglas K. Smith includes a chapter on “The Following Part of Leading” in The Future Leader (Hesselbein, Goldsmith, and Beckhard, 1996), but his interest in following is as a means to ensure results, such as producing performance for the organization, rather than changing the life of the follower.

We don’t want to take responsibility for how our efforts are changing the life of the follower. We don’t even want to think about it. So we call them donors and think about them only in terms of how they produce performance for the organization.

Not only does this result in diminished organizational performance, but it’s a pretty shoddy way to treat the people who love our cause the most, if you think about it.

In our next post, I want to give you another dose of Dr. Mitchell and draw out what it would mean for us to take seriously our responsibility to our donors-as-followers.

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How Isaiah 1:17 gets Manhandled by the Professionalization of Christianity

What’s on my mind more and more these days is how the professionalization of Christianity–that is, our propensity to believe that we are doing what God requires when we provide financial support to paid professionals to undertake the acts commended to us in Scripture–robs us of the Christian character and growth God intends for us.

As usual, my friend, DocRocket‘s Robert Hayes, puts it far more aptly in far shorter space, noting last week on my Facebook page:

Trying to re-envision Isaiah 1:17 as professional helpers would see it. “Delegate the appropriate professionals to learn how to do right and seek justice. Create legal defense funds for the oppressed. Hire a PR firm to advance the cause of the fatherless, and make sure there’s a support check for every widow.”

Doesn’t really resonate like the original.

It is not enough that we give to professionals so that justice may be done. If we ourselves don’t become more just in the process of giving, then it is unjust for the professional to be willing to receive what we are offering.

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The Alternative to Changing the World is not Insignificance. It’s Faithfully Re-Presenting Christ.

I agree with CT’s Mark Galli.  It’s stunning and disconcerting to see the number of new books and articles encouraging Christians to change the world.

But I disagree with Mark Galli that the solution is to glorify insignificance. The opposite of seeking to make a big difference in the world is not seeking to make a small difference in the world. It’s faithfully re-presenting Christ wherever he leads us. Sometimes that puts us in a city on the hill role. Sometimes it puts us in a role so private that even our left hand doesn’t know what our right hand is doing. Either way, it’s six of one and a half dozen of another to us; our role is simply to mirror into the world what Christ has done for us, wherever in the world he happens to plop us down.

But I’m getting ahead of myself. Let’s let Galli get a word in edgewise here, from his CT post entitled Insignificant is Beautiful:

I have a good friend who has been caring for his elderly mother. She sits in a wheel chair, complains a lot, and requires constant attention — to the point of cleaning her up after regular bouts of diarrhea. What my friend and his wife are doing is heroic, virtue with a capital V. But it is hard to see how it is “world changing” as we normally think about such things. Such an act doesn’t even change the mother’s life, only makes it less miserable. It’s not even “significant,” by our usual calculation, but “merely” an act of love.

When we think of making a difference, we think about making the world a better place for the next generation, not taking care of people who have no future. This is one reason we are quick to push the incontinent into “managed care” staffed with “skilled nurses.” No question that this is indeed a necessary move for many families—I had to do it with my own father, sad to say. But let’s face it. A fair amount of our motive is mixed. How much skill does it take to clean up excrement from an elderly body? Mostly it takes forbearance—and a willingness to give oneself night and day to something that, according to our usual reckoning, is not all that significant.

Galli takes a wrong turn right out of the driveway on this way. The problem with focusing on changing the world is not that we might focus on and glorify the significant rather than the insignificant. The problem is that we use an external measurement at all for our behavior.

In John 5:19, Jesus does not say, “Truly I tell you this; I don’t just do the significant things. I take time for insignificant tasks as well.” He says,

I tell you the truth, the Son can do nothing by himself; he can do only what he sees his Father doing, because whatever the Father does the Son also does.

The Son can’t do any tasks by himself, whether significant or insignificant. He can only do what he sees his Father doing, and it would not occur to him to ask whether anyone felt that whatever task he happened to be doing was significant or not.

That’s what it is disappointing that Galli characterizes the behavior of his friend and his wife as “heroic, virtue with a capital V.” When we characterize the behavior of Christians this way, we make out as heroic and virtuous what Jesus intends to be characteristic, normative behavior for his followers.  In Radical, David Platt, pastor of The Church at Brook Hills in Birmingham, Alabama, quotes Elisabeth Elliot, the widow of martyred missionary to Ecuador Jim Elliot, who later served as a missionary to the tribe that killed her husband. He then adds a great gloss of his own at the end of her quote:

“Is the distinction between living for Christ and dying for Him after all, so great? Is not the second the logical conclusion of the first? Furthermore, to live for God is to die, ‘daily,’ as the apostle Paul put it. It is to lose everything that we may gain Christ. It is in thus laying down our lives that we find them.”

As Elisabeth Elliot points out, not even dying a martyr’s death is classified as extraordinary obedience when you are following a Savior who died in a cross. Suddenly a martyr’s death seems like normal obedience.

A martyr’s death ought not to be “heroic, virtue with a capital V.” It ought to be normal obedience. As Jesus notes in Luke 17:7-10:

Suppose one of you had a servant plowing or looking after the sheep. Would he say to the servant when he comes in from the field, ‘Come along now and sit down to eat’? 8Would he not rather say, ‘Prepare my supper, get yourself ready and wait on me while I eat and drink; after that you may eat and drink’?9Would he thank the servant because he did what he was told to do? 10So you also, when you have done everything you were told to do, should say, ‘We are unworthy servants; we have only done our duty.’

The servant ought to say that whether his role is president of the United States or parental caretaker. It ought not to register with the servant at all whether the world looks at something he is doing as significant or not.

That’s why Galli is fundamentally off the mark when he has Jesus lauding insignificance:

If Jesus were to have written a book on ethics, he might have titled itInsignificant Is Beautiful. His is an ethic that glorifies giving a mere cup of water to a thirsty soul (Matt. 10:42), praises the relatively worthless donation of an indigent widow (Mark 12:41-44), visits those who have disappeared from history, and honors the one who changes the diapers of the incontinent.

Jesus’ book would most assuredly not be titled Insignificant is Beautiful. It would be So Whether You Eat or Drink or Whatever You Do, Do It All for the Glory of God.

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