Landmark Network for Good Study Shows We Have Miles to Go in Implementing TG Online

We like Katya Andresen a lot, and it’s not only because she’s willing to link to our weirdest and most controversial posts. Mainly it’s because she’s one of the few bloggers in philanthropy–either religious or secular–who writes regularly about philanthropy from the perspective of the personal transformation of the philanthropist. The whole discipline is so caught up these days in its desire to sniff out the maximum social impact for the minimum charitable investment–social pygmalionism at bargain basement prices–that it’s always encouraging to see Katya’s posts that talk about who we are becoming as we give.

That’s why we are excited with Katya for the release of the landmark Network for Good Study today. The study analyzes the $381 million given through the Network for Good platform to 66,000 charities over the past seven years. It also shows just how far we have to go before Transformational Giving-oriented development practices become the de facto standard online.

Interestingly, only about 5% of the giving through the Network for Good platform is to religious causes. Puzzling, as I’ve always felt this was one of the better giving options available to religious nonprofits.

Still, even though we’re underrepresented on the NFG platform, the study is an important bellwether for measuring the institutionalization of Transformational Giving (TG) practices online.

Interesting to see, for example, that:

  • At present, your own website is a far more potent portal for giving than donations made through the social network engines. We ought to be committed to upending this before the next seven year study, should the Lord tarry. My gut tells me this results from our failure to coach our champions to be credible owners for the cause in their sphere of influence. At best, we still treat them as (and train them to be) referral agents for us, with our nonprofits (and their associated sites) being the credible place to go to give and get involved. Much work for us to do here.
  • 22% of annual online giving happens in the last 48 hours of the year. That’s a staggering total, not to mention a stinging indictment of traditional transactional fundraising’s (ttf’s) inability to grow people in a lifestyle of philanthropy. I suspect that Christian orgs are not as superior to our secular counterparts on this count as we’d like to believe.
  • Treating an online giving page like an online giving page–rather than (at very minimum) a customized, branded giving experience or (better yet) a means of promoting further involvement–is never a good development strategy, whether you’re all about TG or you’re as ttf as they come. Nothing says “I really only want your money” quite like a generic giving page on your website.

The study is a quick read and a helpful benchmark showing us we still have megadistances to traverse when it comes to institutionalizing TG through our online presences. Kudos to Katya for the reality check!

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Why Shane Claiborne’s Idea of Being “Long Gone” is the Wrong Kind of Holiday Mischief

One of my new year’s resolutions for 2011 is to try hard to agree with Shane Claiborne and Christianity Today’s Mark Galli at least one time apiece.

But it is still 2010.

Shane’s A Season for Mischief and Conspiracy: A New Take on Christmas Charity on Huffington Post is not a new take on Christmas Charity at all but rather the same old take–disappointing for a radical of Shane’s caliber.

The question Claiborne is addressing is that a rich suburban church wants to help poor folks in Claiborne’s neck of the woods, yet they want to do so in a way that preserves the dignity of the recipients. Writes Claiborne:

Here’s what we came up with. A group of us who live in the inner city pray, and then come up with a list of a dozen of our neighbors who have had a particularly difficult year — like my friend who worked for the shelter which lost its funding and had to lay everyone off, or our neighbor whose house caught on fire, or the family around the corner whose 14 year old got pregnant this year. Then, we give that list to our suburban co-conspirators, and we let each family know to expect a little visit at a set time (though we keep the details of the visit on the down-low).

On the special night, the carolers roll through the neighborhood. They visit each home with some lovely singing, deliver a plate of baked goodies, and then they head out. They are long gone by the time the family has opened the envelope underneath the cookies — which contains several hundred dollars and a note that says, “Know that you are loved. Merry Christmas.”

Last year our little mischief-makers gave away over $10,000 to families around the city. And the cool thing is the families do not even know who they are. They don’t even know the name of the congregation and may never see them again … all they are left with is a little reminder that they are loved.

It’s the last part that seems so sad and typical to me–no one, giver or recipient, comes away transformed by the miracle of ongoing relationship that transcends, rather than reinforces, the usual stereotypes.

Sadly, Shane is technically correct that this particular mischief is potentially less humiliating to recipients than other similar Christmas projects I’ve seen. But ought we not to have our sights set far higher than lauding projects that simply avoid humiliating others?

Instead, we ought to have something truly more radical in mind. To that end, a quote from my upcoming book, The Whole Life Offering: Christianity as Philanthropy, due out in February:

In Christianity-as-philanthropy, financial and material giving is the visible token and pledge of a whole life offering of comprehensive, beneficent, direct, unwarranted, unfailing friendship-love of others in the name and after the character of [God].

The predecessor of giving is repentance, shaped by comprehensive personal preparation according to the aforementioned Works of Piety. As Jesus instructs in Luke 11:41 (NASB), “But give that which is within as charity, and then all things are clean for you.”

In contrast to philanthropies, which view money as a tool for social change and the giving of money as an expression of personal values and vision, in Christianity-as-philanthropy giving is self-emptying. It is worship of [God] through the care of those he loves. This kind of giving is an end in itself, not a means to change the world. It is sacramental, not transactional. The recipient is friend of God standing in the stead of God and is regarded as such.

It is only on such a foundation that money or goods can be rendered to others in a way that does not demean or define relationships.

After the manner of Christ, all financial giving ought to be token and pledge that the giver will withhold no good thing from the recipient… rather than giving as drive-by that leaves giver and recipient no better acquainted and no more likely to bear one another’s burdens than before cookies and carols and cash are clandestinely conveyed.

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Want to Inspire Children to Live Generous Lives? Teach Them to Connect Directly, Not Just “Help”

I think the best thing Mrs. Foley and I have done to inspire our children to live generous lives has been to fill their lives with lots of interesting aunts and uncles–homeless and formerly homeless individuals and recovering drug addicts who have either lived with us, come over to our house for dinner, or participated with our church fully as members in our church events, from Bible studies to movie nights to neighborhood outreach events. From these experiences our children learned that the phrase “those in need” is a revolving one, applying to each of us from time to time, rather than a designation of a different species who nice Christians (yet a different species) help.

“Every twelve hours the world turns,” I always tell our children, “and the people who were on the top end up on the bottom, and the people who were on the bottom end up on the top.” I think I got this from the great baseball manager Sparky Anderson, but I can’t find the original source anywhere. I’d be so happy if it turns out I made it up. But I digress.

Anyway, I was disappointed to note a lack of advocacy for the value of direct connection between children and homeless men and women in Carol Howard Merritt’s otherwise welcome post, Inspiring Children to Live Generous Lives.

Writes Merrit:

As we were trying to nurture a bit of generosity in our congregation, we talked to Chef Steve Badt of Miriam’s Kitchen. Miriam’s is located in the basement of our church. They provide a hot, nutritious breakfast and dinner as well as a full range of social services to our homeless guests in Washington, D.C. During this time of year, the children in our congregation actively support Miriam’s through Fannie Mae’s Help the Homeless Mini-Walk and by having a Thanksgiving fruit collection. In the spring they’ll continue their support as they plant an herb garden for Miriam’s.

Merritt adds several more ideas for involving kids, namely, Sponsor a food drive featuring foods kids like to eat; Host a trip for children to glean food at a farm; Highlight one item that the homeless need at this time of year.

Since I am the former president of one of the largest homeless shelters in the world, I get concerned anytime we talk about helping “the homeless,” as if we were speaking of a monolithic population, or, worse, a generally dangerous one from whom children need to be protected from direct contact. As such, given that the homeless charity Merritt writes about is located in the basement of her church, I was surprised that the ideas did not focus on enabling children to connect directly with specific homeless men and women. Dispelling stereotypes and fears related to homeless men and women may be one of the most important ways we inspire our children to live more generous lives.

Keeping with the basic ideas suggested by Merritt, why not:

  • Have kids interview homeless men and women (and children) in order to discover what they like to eat, and then have the kids bring those foods and learn to prepare them together with the residents of the shelter?
  • Arrange for a trip where children and shelter residents visit a local farm to glean produce together?
  • Have kids and shelter residents exchange Christmas gift lists so that residents can be givers as well as recipients? (“How can homeless people give gifts?” is a helpful stereotype to upend, by the way.)

I write this out of a deep conviction that teaching our children to live generous lives is more about helping them build mutualistic relationships with the oft-excluded than it is about teaching them how to “help those in need.” Here’s a bit of personal background about what it looked like for me when that light bulb came on (check out the end of the post).

Oh–and here’s a link to a post I did exactly a year ago with a list of ideas on how to inspire children to live generous lives. Few subjects are more important in philanthropy, and I am grateful to Carol Howard Merritt for stimulating the discussion once again.

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