Category Archives: Uncategorized

Attention for our companies–that’s what David Meerman Scott recently wrote that we all are seeking. Not so, we replied this week, noting yesterday that Transformational Giving is focused on the champion, not the company (or, in our case, the nonprofit). … Continue reading →

We’re commenting throughout this week on David Meerman Scott’s claim that the ultimate goal we all seek is ‘attention for our company’. In yesterday’s post, I raised the questions: Is attention for our company the goal of Transformational Giving? Is … Continue reading →

David Meerman Scott hit up with a fascinating post on his blog on Friday in which he contended that what we all really want is attention paid to our companies. He suggests that attention comes in four flavors: Buying attention, … Continue reading →