Category Archives: Uncategorized

Even as I traveled to Phoenix to do the day-long Transformational Giving seminar yesterday, I should have been fixated on the joy of having been able to do the seminar in shirt sleeves rather than a suit (way to go, … Continue reading →

Attention for our companies–that’s what David Meerman Scott recently wrote that we all are seeking. Not so, we replied this week, noting yesterday that Transformational Giving is focused on the champion, not the company (or, in our case, the nonprofit). … Continue reading →

We’re commenting throughout this week on David Meerman Scott’s claim that the ultimate goal we all seek is ‘attention for our company’. In yesterday’s post, I raised the questions: Is attention for our company the goal of Transformational Giving? Is … Continue reading →