Category Archives: Uncategorized

Using thank you receipt letters to grow champions

Our theme this week is ‘Simple steps you can take to move from transactional fundraising to Transformational Giving in your existing development program’. Yesterday we highlighted a cool brochure (I think that’s the first time I used those two words … Continue reading

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A brochure I actually like

Brochures and DVDs are typically my two favorite whipping boys for what’s wrong with our fundraising programs. Nonprofits spend way too much time and money on them and frequently mistake a good brochure for a fundraising program. So when I … Continue reading

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Predictions for the future of fundraising: Transformational Giving 1, Transactional Fundraising 0

Heartening predictions for Transformational Giving devotees in fundraising guru Mal Warwick’s May 2009 newsletter: Large charities clinging to enormous donorfiles will lose ground to those that emphasize donor quality over quantity. Major donor or foundation consortia will flourish, issuing Requests … Continue reading

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