Category Archives: Uncategorized

“Marketing Is What Happens When Relationship Fails”

The future of philanthropy belongs to a certain structure of nonprofit, and the shape and goal of that nonprofit structure will forever change the way fundraising is conceived and executed. It is the most basic of structures: An individual embraces … Continue reading

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Churchgoers Less Generous Today Than During the Great Depression

That’s true–3.2 percent of churchgoer income was given in 1933, versus 2.5 percent in 2007. So the sum total of modern church fundraising tools, techniques, and strategies has been a precipitous drop of 0.7 percentage points in giving as a … Continue reading

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OK, So Giving Is About Affiliation AND Investment

Interesting follow-up to our post earlier this week on the overlooked dimension of giving as a statement of affiliation, not just an investment. Seems that I’m thinking like a billionaire these days. Check out this quote from BusinessWire founder Lorry … Continue reading

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