Monthly Archives: July 2010

What is the “glue” that holds your donor file together?

Take a hard look at your donor file. What is it, anyway? For most of us, it’s a list of all the people who have given us money at some point in time. Some donor files also contain lists of … Continue reading

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Five questions your donors need to be able to answer after reading your newsletter

How would our approach to our donors change if we thought of them as fellow students of the cause rather than as supporters of our organization? “Well, what if they grew in the cause but didn’t give to our organization?” … Continue reading

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Crowdsourcing more than money from your donors

Instead of just buying your gelato from the ice cream shop, why not help them make it by supplying organic fruit from your own garden? That’s the premise of New Zealand’s Giapo Gelato, whose new “Giapo Certified Organic” line is … Continue reading

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