Daily Archives: July 24, 2009

How to measure social media (or ‘Why measuring social media is another nail in the ttf coffin and another jewel in the TG crown’)

As if to underscore yesterday’s post on orienting concerns–those ‘worries’ that we bring to every question of theology and fundraising–there was a really clear illustration of the orienting concern of traditional/transactional fundraising (ttf) in the great post yesterday on Beth’s … Continue reading

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