Tag Archives: Donors

What is Your Nonprofit Against? Here’s My Own One Word Answer…

Posted on February 16, 2011 by Pastor Foley

I liked Scott Goodson’s What Is Your Brand Against? post today in HBR so much that it leapfrogged the whole stack of other things I liked about which I had planned on writing. A quick excerpt should suffice to infect … Continue reading →

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The Most Strategic Resource a Nonprofit Can Raise Up? Role Models, Not Donors

Posted on February 14, 2011 by Pastor Foley

Great to see Katya Andresen blogging daily–an inspiration to the rest of us three-posts-a-week sluggards. And the frequency is improving her content, not diluting it. Imagine that. Case in point: Katya’s recent post on the new Edelman trust barometer which … Continue reading →

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Research: Want a Successful Newsletter? Make it Harder to Read.

Posted on February 9, 2011 by Pastor Foley

Call & Response’s Michael Jinkins calls our attention to a nice piece in The Economist on the stunningly inverse relationship between readability and retention: A PARADOX of education is that presenting information in a way that looks easy to learn often … Continue reading →

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