When you do an e-mail series (like a weekly devotional or a daily tip e-mail), you need to make sure that the ask is completely consonant with the overall content, i.e., that the ask isn’t one topic and the devotional e-mail that it sits in, another.
Here’s a great example of that truth in action! Check out the following link to learn how one nonprofit combined activism with a financial ask–and far exceeded their goals by doing so! When you do things this way, 1 + 1 can equal 10!
http://www.nonprofitintegrator.org/?cat=6
(By the way, why not sign up for The Integrator while you’re there? It’s another great resource on e-fundraising and e-marketing for your regular review.)









