Nonprofits Confess Their Failures on New Website: Part I

Make sure to check out the all-new AdmittingFailure.com, a Canadian website where nonprofits bare their hearts in an effort to save other nonprofits from similar heartbreak.

Several really good failures have been posted so far, including one that might more aptly be titled, “The Fundraising Experience of Most Nonprofit Organizations I Have Met”:

We did not fully recognize the time constraints of the members going overseas, some of whom volunteered to run some of the short-term events.  During the summer, only one of the short-term activities was run.  The activity run, a fundraising concert, was quite successful; however, it raised only half of what we anticipated, due to lower than expected ticket sales.

The company fundraising challenge was a major component of the plan; however, it did not generate income as quickly as expected.  We failed to recognize the amount of knowledge about the fundraising challenge that would be lost as members went overseas.  Additionally, we did not recognize the amount of work still needed before the campaign would produce donations. We encountered difficultly developing the website and preparing presentations to be given at participating companies.  While work continues on the campaign, and we remain optimistic that it will provide long-term, stable income, it has yet to generate any income.

The last line is great: Even amidst failure, hope springs eternal. Charlie Brown, meet football; football, Charlie Brown.

Still, the author of that particular post works for an engineering charity, so no surprise to see that his prescription for solution is pretty detailed and well reasoned:

We have learned that before committing to supporting an overseas placement, it is ideal to have all or most of the money available.  If we do not have the money immediately available, we need to have a concrete, specific fundraising plan that recognizes personal time constraints.  We need firm commitments from those who volunteer to run fundraising activities.  We should work on increasing committed membership, allowing a wider distribution of responsibility, making activity organization easier and increasing our fundraising capacity.  Finally, we need better processes for handing over of portfolios and information as members leave the chapter or go overseas.

True, that.

So make sure to check out AdmittingFailure.com. Confess your own failure there.

And then tune into the next blog post as I confess my own.

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A Modest Proposal to Missionaries on How to Combine Snail and Email

Subtitle: Or, If Your Older Donors Don’t Use Computers, Why are They the Ones Who Keep Sending You the Cute Kitten Emails?

Really enjoying the dialogue with everybody on the recent post we did entitled “Dear Missionary, Please Stop Sending Prayer Letters. Sincerely, The 21st Century”. (Make sure to click the “Comments” link to make the dialogue visible.)

As I noted in my response to Bill Reichart’s comment on that post, I believe that there can still be a valuable for mail in the missionary communication pantheon. I just think it’s a completely different place and purpose than the missionary prayer letters of yore.

Todd Eckhardt is the Director of Partner and Champion Development at World Gospel Mission, one of the agencies that best exemplifies the application of Transformational Giving principles to missions. Todd himself is one of the best “practical theologians” of Transformational Giving and the only person I have so far asked (and keep asking!) to do guest posts on this blog. Sharp guy, he.

I asked Todd to share his thoughts on the question of snail and email from missionaries, and I found him to be insightful as usual.

So I yield the podium to my colleague from the Great State of Indiana:

My agency is as about as conservative base as you may find.

Funny thing is the seniors are the ones who fill my inbox with forwards about how to pray for the president or the latest cute kitten picture that says, “I prayed for you today, pass it on”.

If we still ride both rails of snail mail and email for the time being, why can’t our snail mail be better targeted?  Who says if we do snail mail all letters have to be the same?  Send one batch of letters to your “Owners” with deeper content and a different batch to the P/E crowd.  After all don’t the owners deserve or want deeper content anyway?

So reduce the mail and become strategic in when you do use paper.  Do not do it just because the quarter is up and the calendar says it is time for an update.  The true updates are online, current and relevant.  The snail mail can be more solid with different content that makes the person glad they opened the envelope, rather than thinking, “I read this last month on Facebook.”

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If You Train Your Development Officer In Only One Area, Make Sure It’s This One

I’m working out of our Korea office for the next few weeks, and while here I get to undertake one of my most favorite tasks:

The care and feeding of our new development officer.

Not meaning to sound melodramatic, but this is a new hire not only for our office here but really for the whole country. That’s because development is in its infancy here in Korea–especially among Christian organizations. So undertaking the process of hiring and training in an environment where everything is new and pristine and undisturbed by the polluting preconceptions of our profession is both exhilarating and daunting. One must consider every step of training really, really carefully in an effort to do as much as possible really, really intentionally.

So as I was reflecting on this today/tonight/this morning (jet lag r us), a question began to formulate itself in my head:

In training a development officer, do you begin by:

A. Teaching her about your organization?
B. Teaching her “the ropes of development”–the tools, techniques, and strategies necessary to raise money as quickly as possible?
C. Teaching her about the cause your organization champions?

If you’ve read even a post or two from this blog before, you’ll suspect immediately that I would choose Option C. But if you’ve read this blog for some time, you’ll know that when confronted with any set of Options A, B, and C, I’m definitely an Option D kind of guy.

And sure enough, the more I wrestled with this, the more I concluded that the correct answer really needs to be:

D. Engaging in comprehensive spiritual formation of the development officer

This is definitely not the trendy pick in a profession which typically prefers hiring people who have sales backgrounds or who are “good with people.” After all, most organizations hire development officers because the executive director is too busy to do development anymore. And many organizations that hire development officers do so because they need money yesterday, so the last thing they feel like they can afford to do is to focus on the spiritual development of anybody or anything–at least until the tide of checks come flowing in (which of course it will now that there’s a full-time development professional on staff…right?).

Given these criteria and conditions under which development pros are hired, two things become immediately clear:

  1. It’s clear why the organization will begin training the development professional in Options A and B. After all, understanding the organization and understanding fundraising techniques appear to be the necessary and sufficient conditions for raising money.
  2. Given point 1, it’s clear why the average tenure of a development officer is eighteen months. The approach may smack of common sense, but the uniform experience of organizations just like yours is that it doesn’t work and you shouldn’t be the latest to dash your head against that particular wheel as you reinvent it.

Transformational Giving would seem to favor Option C, helping the development officer to grow in the cause your organization is tasked with championing. And, indeed, there’s a lot to be said for that: hiring someone who is not at the O (Ownership) level of your cause, and then asking them to grow Owners of your cause doesn’t generally make a lot of sense.

But what I’m realizing more and more with each passing day is that what is lacking not only among most development officers but among most nonprofit leaders generally is comprehensive spiritual maturity:

  • Many of us don’t know the Gospel too well
  • Many of us don’t know the purpose of the church and the nonprofit’s role in helping to renew it (rather than being an alternative to it)
  • Many of us are just not that generous, and we have seriously questionable attitudes toward and practices of giving
  • Many of us are picture perfect images of imbalanced Christian leaders, whose ongoing spiritual formation practices have (if we’re even disciplined enough for this) shrunken down to a five-minute daily devotional time
  • Many of us give off a vibe that this is a good thing–we say that balance and spiritual maturity are good, but we want to be known as workaholics who never stop stumping for our organizations and doing what it takes to keep them afloat

And yet the equally significant (maybe even bigger) problem is:

  • Many of our donors are exactly the same way

So to corrupt a phrase from Jesus: Development officer, develop thyself…before thou triest to develop others.

As my wife and I have spent time this week with our new development coordinator, we’ve both come to the same conclusion:

If this person is going to be successful in coaching champions, she probably needs to come and live in our home with us for about a year, watching what we do, observing us as we coach champions, traveling with us to pick up the spiritual disciplines and habits we’ve developed for life on the road, and growing comprehensively as a Christian.

That may sound extreme–having your new development officer move in with you–and we’re still talking as an executive team about what it would mean for us to do this. But I’m not so sure it’s not a whole lot more realistic than most of our training programs. I mean, the sum total of our sector’s training programs has yielded an environment where development professionals get canned after eighteen months because they are not successful.

And I think the biggest cure for our own lack of balance as nonprofit leaders is to have someone living with us and watching our every move with the command to imitate us. There’s something about being watched that prompts one to renew–or perhaps develop for the first time–healthy habits that lead to comprehensive spiritual growth.

And maybe in the end that’s the best way to choose which development professional to hire: Ask yourself the question, “Do I want this person living with me and my family for the next year?”

If that’s the question you take to the hiring process, you might be a whole lot less likely to hire the shower curtain ring salesman with the gift of gab.

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