Category Archives: Uncategorized

A brochure I actually like

Brochures and DVDs are typically my two favorite whipping boys for what’s wrong with our fundraising programs. Nonprofits spend way too much time and money on them and frequently mistake a good brochure for a fundraising program. So when I … Continue reading

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Predictions for the future of fundraising: Transformational Giving 1, Transactional Fundraising 0

Heartening predictions for Transformational Giving devotees in fundraising guru Mal Warwick’s May 2009 newsletter: Large charities clinging to enormous donorfiles will lose ground to those that emphasize donor quality over quantity. Major donor or foundation consortia will flourish, issuing Requests … Continue reading

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Consultant’s advice: disembowel your donor

We began this week with a disconcerting fundraising analogy from Fund Raising Success magazine. I never imagined we’d find an even worse analogy to top that by week’s end, but in fact we have one! Our pal Joe Milligan at … Continue reading

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