Category Archives: Uncategorized

Research: Asking People to Volunteer Before Asking Them To Give Doubles Donation Dollars

Posted on August 13, 2010 by Pastor Foley

You know those conspiracy theories about how technology exists today that would enable cars to run on dishwashing soap but Big Oil and Big Automakers are suppressing its spread? I have a similar conspiracy theory: Technology exists today that would … Continue reading →

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“Marketing Is What Happens When Relationship Fails”

Posted on August 11, 2010 by Pastor Foley

The future of philanthropy belongs to a certain structure of nonprofit, and the shape and goal of that nonprofit structure will forever change the way fundraising is conceived and executed. It is the most basic of structures: An individual embraces … Continue reading →

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Churchgoers Less Generous Today Than During the Great Depression

Posted on August 9, 2010 by Pastor Foley

That’s true–3.2 percent of churchgoer income was given in 1933, versus 2.5 percent in 2007. So the sum total of modern church fundraising tools, techniques, and strategies has been a precipitous drop of 0.7 percentage points in giving as a … Continue reading →

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