Category Archives: Uncategorized

Most Nonprofits Have Too Many Donors, Most Churches Have Too Many Members

Great post last week on Harvard Business Review from Hanna Halaburda entitled Fewer Customers, but the Right Ones. Halaburda pans dating site eharmony.com‘s latest promotion–a ten day free trial: To successfully match people who are looking for a long-term relationship, eHarmony … Continue reading

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Secular Marketers are Coveting the Church Format You Hate So Much

I think you know I enjoy reading Dan Pallotta‘s columns in the Harvard Business Review, though he and I could hardly approach the topic of fundraising from more different backgrounds and orientations and in an effort to achieve more diametrically … Continue reading

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How to Build Generosity: Don’t Teach People How to Give More. Instead, Teach Them How to Love More, and the Giving Will Follow

I wrote earlier this week about how much I liked David Brooks’ review of David Platt’s book, Radical, which I am anticipating I will also like very much. And since I am having a like-fest this week, let me note … Continue reading

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