Not too long ago I dumped on Donor Power Blog and actually de-listed them from the recommended blog list on my site. They’re still de-listed (too traditional/transactional in my view), but as I noted in my post I still read DPB daily and always enjoy Jeff’s style of writing even though I typically differ from his perspective.
In the piece, IR mails a wide variety of items–a rose, a football, tennis shoes, a $20 bill–and evaluates whether they were delivered, how long they took, and in what condition they arrived.
Neither Jeff nor IR had a particular application step in mind for all of this, but I do:
Before you sit down to write your next direct mail letter:
- Read the Improbable Research Postal Experiments article
- Ask yourself, “What could I mail to my champions other than a letter that would enhance their ability to impact the cause?”
- Then ask yourself, “What could I mail to my champions and encourage them to mail to people in their sphere of influence that would encourage my champion’s champions to impact the cause?”
- Check out the 2008 Echo Award winners and note how all of these highly successful packages involve sending something other than a letter–something far more unusual (and, as the results from each package suggest, far more successful)
- Check out this passage from Daniel 5 and reflect on this truth: How God sends a message is as important as the message He sends.
- Now write your letter
I’ll be expecting my deer tibia in the mail from you nine days from now.