Perfect Thought Starter for Transformational Direct Mail

Not too long ago I dumped on Donor Power Blog and actually de-listed them from the recommended blog list on my site. They’re still de-listed (too traditional/transactional in my view), but as I noted in my post I still read DPB daily and always enjoy Jeff’s style of writing even though I typically differ from his perspective.

Jeff had a nice post today referencing an Improbable Research piece that I definitely encourage you to check out.

In the piece, IR mails a wide variety of items–a rose, a football, tennis shoes, a $20 bill–and evaluates whether they were delivered, how long they took, and in what condition they arrived.

Neither Jeff nor IR had a particular application step in mind for all of this, but I do:

Before you sit down to write your next direct mail letter:

  • Read the Improbable Research Postal Experiments article
  • Ask yourself, “What could I mail to my champions other than a letter that would enhance their ability to impact the cause?”
  • Then ask yourself, “What could I mail to my champions and encourage them to mail to people in their sphere of influence that would encourage my champion’s champions to impact the cause?”
  • Check out the 2008 Echo Award winners and note how all of these highly successful packages involve sending something other than a letter–something far more unusual (and, as the results from each package suggest, far more successful)
  • Check out this passage from Daniel 5 and reflect on this truth: How God sends a message is as important as the message He sends.
  • Now write your letter

I’ll be expecting my deer tibia in the mail from you nine days from now.

About Pastor Foley

The Reverend Dr. Eric Foley is CEO and Co-Founder, with his wife Dr. Hyun Sook Foley, of Voice of the Martyrs Korea, supporting the work of persecuted Christians in North Korea and around the world and spreading their discipleship practices worldwide. He is also the International Ambassador for the International Christian Association, the global fellowship of Voice of the Martyrs sister ministries. Pastor Foley is a much sought after speaker, analyst, and project consultant on the North Korean underground church, North Korean defectors, and underground church discipleship. He and Dr. Foley oversee a far-flung staff across Asia that is working to help North Koreans and Christians everywhere grow to fullness in Christ. He earned the Doctor of Management at Case Western Reserve University's Weatherhead School of Management in Cleveland, Ohio.
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2 Responses to Perfect Thought Starter for Transformational Direct Mail

  1. Robert says:

    I am out of deer parts but I have a garage full of broken junk. How about if you just come by and pick out whatever you’d like?

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