Do the Word

Greg Stier and his team at www.dare2share.org and I have been working on a transformational giving strategy that I think nicely illustrates the point we discuss at the seminar that we need to encourage “multimedia-ism” (engaging our champions in a variety of media, online and off, in order to increase their long-term value and retention):

 http://www.gregstier.org/rants/fundraisingi-love-it

Thanks to Kirsten Grubb from www.pacific-lifeline.com (who attended the Long Beach seminar) for this great link to a site offering a free e-book on using the Internet for advocating causes:

 http://www.issuemarketing.com/

Kirsten notes that it’s not a 1:1 crossover to Christian ministry champion development using Web 2.0, but, man, it’s pretty darn close.

 Thanks, Kirsten! And if you see a great link related to something that we talked about at the seminar, do let me know.

When you do an e-mail series (like a weekly devotional or a daily tip e-mail), you need to make sure that the ask is completely consonant with the overall content, i.e., that the ask isn’t one topic and the devotional e-mail that it sits in, another.

Here’s a great example of that truth in action! Check out the following link to learn how one nonprofit combined activism with a financial ask–and far exceeded their goals by doing so! When you do things this way, 1 + 1 can equal 10!

 http://www.nonprofitintegrator.org/?cat=6

(By the way, why not sign up for The Integrator while you’re there? It’s another great resource on e-fundraising and e-marketing for your regular review.)