Do the Word

The Participation (P) phase of Transformational Giving (TG) is all about champions being recruited into a cause by means of a project. The Ownership (O) phase of TG is all about champions recruiting others into a cause by means of a project.

The Engagement (E) phase of TG sits in between P and O. Omit it and you have the next wave of traditional transactional fundraising (ttf), as well as an explanation for 90% of nonprofit social media strategies.

In other words, ttf is rapidly moving towards a P-O model of donor involvement: empower the individual to own a project, and let him or her recruit everyone else to join in.

Problem is, it’s a counterfeit kind of ownership: the donor gets to own the project…but the nonprofit continues to own the cause.

Why?

Because in the ttf mindset the donor can’t possibly be expected to understand the complexities of the cause. They lack the personal experience and education to act in such a way that the cause is genuinely, seriously impacted and social ROI is created.

In ttf, it is axiomatic that organizations create social ROI, not individuals. Individuals invest, and according to ttf’ers, the wave of the future is that they’re given better data to invest in the orgs that create the most social ROI.

But you did not so learn TG.

In TG, individuals create social ROI, not organizations. Organizations are the ones doing the investing, and what they are investing in is individual champions.

The Engagement (E) phase is the crucial differentiator. It’s the piece that ttf cannot replicate (and, truly, has no interest in replicating).

E is where champions are trained to impact the cause. It’s where they live out Ephesians 2 and 4 by being coached to carry out the works God has prepared them (not orgs) to do since before the foundation of the world.

To achieve this, three elements must be present in any Engagement strategy. Get two out of three of these and you still fall short. Get all three and you still fall short unless the Holy Spirit shows up. After all, when the goal is transformation, we can foster the conditions for it…but God must bring the increase.

The three elements that are co-essential for Engagement are as follows:

• Equipping
• Educating
• Experiencing

Sadly, because of our ttf conditioning, we’re prone to mis-read the above list as follows:

• We substitute Encouragement for Equipping
• We substite Informing for Educating
• We substitute Emotion for Experiencing

To these three false cognates and the three true embodiments we now turn in each of our next three posts.

When it comes to recruiting champions, nonprofits like to jump right to E.

That is, nonprofits love champions who understand the cause and know how to contribute to it.

Face it: it gets a little old after a while to have to start over from zero with each new champion.

(This, by the way, is why the responsibility for recruiting new P’s into your cause rightfully belongs to your O’s and not to you. O’s learn how to O by recruiting new P’s. As for you, your span of focus extends from facilitating the P-E transformation right on through to the O-P step where O’s begin to replicate. But that’s another post for another series. So where were we? Oh yeah.)

It gets a little old after a while to have to start over from zero with each new champion. So we nonprofits, brimming with equal parts hope and impatience, approach potential champions by hitting them right between the eyes with the cause and what our organization is doing to impact it.

That looks like this:

Every four seconds a child dies of starvation. BANG! It just happened again. And what are you doing about it? BANG! Another one down. And what are you doing? Just sitting there watching my lips move. BANG! There goes another one.

In other words, in our attempt to stress the importance and significance of the problem our organization is addressing, we magnify the problem to the point where the average listener can only respond by being overwhelmed, paralyzed into inaction.

That’s the absolutely essential role Participation projects play: they make it possible for potential champions to get their hands around a cause by distilling it in the form of a project that they can understand and do:

• Child sponsorship takes the crushing weight of global poverty and says, “Here’s little Anna. For $32 a month you can help her go to school and get regular checkups from the doctor.”
• Prison Fellowship’s Project Angel Tree takes the super scary world of prisons and says, “Here’s little Timmy. His dad is in the pokey. Can you spare a choo-choo train?”
• Habitat for Humanity takes the frustratingly omnipresent problem of poverty and says, “Here’s a hammer. Let’s go build a house on Elm Street with and for the Johnsons.”

These are unmitigated goods. There is not a single bad thing about them.

Except…

Except for when nonprofits conflate the project with the cause, assuring champions that the way to impact the cause even more is by doing more P.

• Solving the problem of child poverty becomes, “If everyone else would just do their part and sponsor a child like me.”
• Expanding the Project Angel Tree program at your church becomes the way you fulfill the Biblical mandate toward the prisoner.
• By helping build a house every year, you feel pretty comfortable that you are part of the solution to poverty in your community and no longer part of the problem.

When these things happen, we run into the Hebrews 5 buzzsaw:

We have much to say about this, but it is hard to explain because you are slow to learn. In fact, though by this time you ought to be teachers, you need someone to teach you the elementary truths of God’s word all over again. You need milk, not solid food! Anyone who lives on milk, being still an infant, is not acquainted with the teaching about righteousness. But solid food is for the mature, who by constant use have trained themselves to distinguish good from evil.

Growing in maturity in relation to the cause, in other words, means coming to a point where we realize that the cause can’t be accomplished simply through more project-level participation.

Examples:

• A cluster of churches in a community decide to “do their part” to help the homeless. They each agree to take one night a week to serve dinner and provide overnight accommodations. By serving the meals they meet Josie, a single mom with whom they really fall in love. Josie shares how she needs $400 for a bus ticket home. They take up a collection and give Josie the money, happy they can make a difference. They say goodbye to Josie, but one month later she is back at the church again, talking about how her boyfriend stole the money and she was unable to return home. They suspect she is not being honest, and they are, frankly, getting a little tired of hearing stories like this. Why can’t the homeless people just appreciate what the churches are providing?
• A family sponsors Zeina, a young girl, through an international relief agency. They enjoy sending her letters and hearing about her progress in school. Then they hear a report on the news about how the rate of starvation in the country where Zeina lives is actually higher than when child sponsorship began. They love Zeina but wonder if they’ve been misled as to the impact of their giving.
• An American church has a heart for persecuted Christians. They decide to smuggle Bibles into China as part of a nonprofit organization’s program. They are nervous but exhilarated, and when they are successful, they return home feeling that they have done something truly worthwhile and precious. Later they hear that it is actually not hard to smuggle Bibles into China; in fact, authorities are generally inclined to let you do it as long as you don’t bring too many. What they like to do, the American church learns, is to see who you bring the Bibles to, and the recipients of those Bibles are then placed under surveillance. They are sad to think that the people who received the Bibles they smuggled are now secretly being watched by the Chinese secret police.

Are these cases of nonprofit malfeasance to be mourned?

Absolutely not! They are cases of champions moving from P to E–and that is to be celebrated! The only sad part is that the P to E move often happens in spite of nonprofits, not because of them.

In other words, it’s quite honestly great that a cluster of churches wants to take turns providing meals! They should! And through this experience, with the proper coaching, they’ll come to learn firsthand that homelessness is not primarily about a lack of food and shelter but is about broken relationships and burned bridges that individuals don’t know how to repair.

It’s great that a family adopts a child. They should! And through this experience, a coach can help them see that it really does take a village to raise a child–that there are limitations to what western money and international aid can bring to a country, and that child poverty can’t be eradicated even if every child was sponsored.

It’s great that an American church partners with the persecuted church through bringing Bibles. They should! And by being coached through this experience, they can learn that far from being disadvantaged objects of pity, the persecuted church has much to teach the West about faithfulness to Christ’s call.

In each case, Participation provides not only the means to enable a person to get his or her hands around the cause via a do-able project. It also contains the seeds for helping the person understand why projects aren’t enough. They’re a necessary step on the way to maturity in the cause…

…but they’re not the staircase.

The staircase is called Engagement, and its steps are equip, educate, and experience, to which we’ll turn in our next post.

E stands for Engagement, which is the second progression champions pass through on the way to full maturity in the cause.

The first step, Participation (P), should be thought of as paving the way for Engagement. The third step, Ownership (O), should be thought of as flowing naturally from it. In other words, Engagement is the sine qua non of Transformational Giving.

Champions are recruited into a cause through Participation (P) in a cause-related project. Good Signature Participation Projects are:

• short-term
• high touch
• high yield
• understandable without external reference
• synecdochic

That last piece is really the key: Like Russian nesting dolls, every good Participation activity must have a little E inside it.

Engagement is different from Participation by kind, not degree. That is, Participation, Engagement, and Ownership should never be thought of as lukewarm, heating up, and on fire for the cause.

Or, stated differently:

P + P + P + P ≠ E

Engagement is the phase of transformation wherein a champion comes to grasp the cause in all its fullness, making an explicit commitment, often at the invitation of a coach, to grow comprehensively in the likeness of Christ in relation to the cause, as guided by the scriptures under the empowerment of the Holy Spirit.

Whereas at the Participation level the focus is the project, at the Engagement level the focus is the champion. The champion isn’t just doing stuff. The champion is being changed–maturing into the image of Christ:

• The Bible defines what comprehensive maturity in Christ in relation to the cause looks like;
• The Holy Spirit empowers the process;
• The coach assists the champion in the ongoing discernment of both of the above.

I used to say that whereas Participation was about project, Engagement was about lifestyle. That’s true, but incomplete. Engagement is really about self-identity. It’s about learning to reflect the fullness of Christ in relation to the cause. At the P level, the nonprofit/coach gives me meaningful stuff to do. At the E level, the nonprofit/coach holds up the image of Christ and invites me to let the Holy Spirit mirror it through me.

Big difference.

And a person doesn’t fall into Engagement. When you cross that threshhold, it’s because you’re choosing to do so, almost always in a moment of great resolution and transformation (and, not infrequently, travail).

In fact, the P to E move looks exactly like this:

1One day as Jesus was standing by the Lake of Gennesaret,[a]with the people crowding around him and listening to the word of God, 2he saw at the water’s edge two boats, left there by the fishermen, who were washing their nets. 3He got into one of the boats, the one belonging to Simon, and asked him to put out a little from shore. Then he sat down and taught the people from the boat.

4When he had finished speaking, he said to Simon, “Put out into deep water, and let down[b] the nets for a catch.”

5Simon answered, “Master, we’ve worked hard all night and haven’t caught anything. But because you say so, I will let down the nets.”

6When they had done so, they caught such a large number of fish that their nets began to break. 7So they signaled their partners in the other boat to come and help them, and they came and filled both boats so full that they began to sink.

8When Simon Peter saw this, he fell at Jesus’ knees and said, “Go away from me, Lord; I am a sinful man!” 9For he and all his companions were astonished at the catch of fish they had taken, 10and so were James and John, the sons of Zebedee, Simon’s partners.

Then Jesus said to Simon, “Don’t be afraid; from now on you will catch men.” 11So they pulled their boats up on shore, left everything and followed him.

One day as Jesus was standing by the Lake of Gennesaret, with the people crowding around him and listening to the word of God, he saw at the water’s edge two boats, left there by the fishermen, who were washing their nets. He got into one of the boats, the one belonging to Simon, and asked him to put out a little from shore. Then he sat down and taught the people from the boat.

When he had finished speaking, he said to Simon, “Put out into deep water, and let down the nets for a catch.”

Simon answered, “Master, we’ve worked hard all night and haven’t caught anything. But because you say so, I will let down the nets.”

When they had done so, they caught such a large number of fish that their nets began to break. So they signaled their partners in the other boat to come and help them, and they came and filled both boats so full that they began to sink.

When Simon Peter saw this, he fell at Jesus’ knees and said, “Go away from me, Lord; I am a sinful man!” For he and all his companions were astonished at the catch of fish they had taken, and so were James and John, the sons of Zebedee, Simon’s partners.

Then Jesus said to Simon, “Don’t be afraid; from now on you will catch men.” So they pulled their boats up on shore, left everything and followed him.

An interesting thing happens when we cross over from P to E:

Learning more about the cause, we wonder whether we set the cause back by doing P in the first place.

More on this in our next post.