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Once you measure, then what?

Right smack in the middle of our week on measurement comes a post from The Agitator (commenting on a post from DM News)… …on measurement. You’d almost think we planned it. Both articles posit three groups of donors/consumers [Editor’s note: … Continue reading

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What fundraising doesn’t measure tells us an awful lot about fundraising

Measurement sounds like an inherently complicated subject, but it’s not. Most of the time we can learn an immense amount about a situation without even looking at specific measurements. All we need to look at is what’s being measured. Take … Continue reading

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Measuring fundraising in Transformational Giving

Prior to becoming President of the Los Angeles Mission a job transition or two ago, I was serving as Vice President at the Russ Reid Company, overseeing the agency’s work with rescue missons, including the Los Angeles Mission. At that … Continue reading

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