Category Archives: Uncategorized

Yet another way nonprofits misuse Facebook in fundraising and marketing

When I started the series of posts on measurement in TG, I thought I had a week’s worth. Now I realize that it’s far wider and deeper–it’s definitely stretching me and taking me places in TG that I’ve never been … Continue reading

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Overcoming Measurement Objection 2: TG measurement is subjective

We’ve proposed that measurement in Transformational Giving (TG) must measure the evidence of the work of Christ in our champions and partners in relation to the specific cause God has given us to champion. Now we’re systematically working through objections … Continue reading

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Overcoming Measurement Objection 1: God’s activity is not easily detectable or definable

In yesterday’s post we proposed that Transformational Giving involves a repentant turning away from measuring human (organizational) strength and health and power (which is exactly what traditional/transactional fundraising measures) and turning toward measurements we make of God’s divine strength and … Continue reading

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