Category Archives: Uncategorized

Ode to TMI: TG before TG was TG

Every so often I run across an organization that I feel like really embraces the principles of Transformational Giving…without having ever heard of Transformational Giving. Voice of the Martyrs is my paradigmatic example. I connected with Voice of the Martyrs … Continue reading

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A/F/F/F/F: P/E/O in a secular marketing context

Just went through the rabbit hole (courtesy of a tip from Katya Andresen’s blog) to see what P/E/O looks and sounds like in a radically secularized context. Story Innovation Labs is offering a free downloadable e-book entitled Storylistening through Social … Continue reading

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A real-life example of how to coach your champions from a distance

True confessions time: When I wrote the cookie book with Amy Karjala and Rebekah Farquhar, we decided to build the story around a small, local youth ministry because I felt that local ministries would have a much harder time thinking … Continue reading

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