Category Archives: Uncategorized

Good advertising makes you feel something then do something. –A Senior Marketer from General Motors Didn’t General Motors just declare bankruptcy? —Me Perhaps GM’s ad problem was simply that its ads didn’t make us feel something and then do something. … Continue reading →

The nonprofit sector’s commitment to informing is best seen in its love of newsletters. Newsletters are great for informing donors. They are not so great, however, for educating champions. What is the difference between education and information? I like the … Continue reading →

Equip, Educate, and Experience are the three essential elements of Engagement. (Today’s blog is sponsored by the letter E?) Of those many E’s in that initial sentence, the one that trips up nonprofits the most is Equip. Reason: Our traditional … Continue reading →