Category Archives: Uncategorized

Notes in the key of E: Equip and its false cognate, Encourage

Equip, Educate, and Experience are the three essential elements of Engagement. (Today’s blog is sponsored by the letter E?) Of those many E’s in that initial sentence, the one that trips up nonprofits the most is Equip. Reason: Our traditional … Continue reading

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Notes in the key of E: The three elements of E

The Participation (P) phase of Transformational Giving (TG) is all about champions being recruited into a cause by means of a project. The Ownership (O) phase of TG is all about champions recruiting others into a cause by means of … Continue reading

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Notes in the key of E, part III: You know you’re E when you wonder if you messed up the cause by doing P

When it comes to recruiting champions, nonprofits like to jump right to E. That is, nonprofits love champions who understand the cause and know how to contribute to it. Face it: it gets a little old after a while to … Continue reading

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