Category Archives: Uncategorized

I was talking with Generous Mind Jon Hirst last week about how Participation is rightly understood as but a prelude to Engagement and Ownership is rightly understand as but Engagement’s logical consequence; Engagement, in other words, is the core of Transformational Giving. … Continue reading →

Good advertising makes you feel something then do something. –A Senior Marketer from General Motors Didn’t General Motors just declare bankruptcy? —Me Perhaps GM’s ad problem was simply that its ads didn’t make us feel something and then do something. … Continue reading →

The nonprofit sector’s commitment to informing is best seen in its love of newsletters. Newsletters are great for informing donors. They are not so great, however, for educating champions. What is the difference between education and information? I like the … Continue reading →