Category Archives: Uncategorized

The worst Signature Participation Project of 2010

Best of/worst of awards are typically reserved for year end blog posts, but I can, in good conscience, forecast the worst Signature Participation Project of this young year: Movember’s mustache growing campaign “to raise awareness and funds for men’s cancers”. … Continue reading

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The best TG organization you’ve never heard of that has never heard of TG

Seems fitting to close out 2009 with a tip of a cap to a nonprofit organization that nicely exemplifies many of the principles we write about here each week. If you’re a regular reader of this blog, you know that … Continue reading

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Your blog and press releases are for coaching your champions, not promoting your organization

Joanne Fritz’s blog posts are like the breakfast bar at the Ayres Hotel. You don’t expect breakfast bars at hotels to be good. You expect them to be skimpy, with little boxes of Froot Loops and stale-ish bagels and sometimes … Continue reading

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