Category Archives: Uncategorized

Forget donor loyalty. What you need is a donor disloyalty program

Posted on February 8, 2010 by Pastor Foley

Tom at The Agitator lends space to Lisa Sargent who highlights what she describes as “a trailblazing multilevel donor loyalty program used by M. D. Anderson, a Texas cancer center that has seen direct mail revenues increase five hundred percent … Continue reading →

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That’s a nice SPP you have on

Posted on February 5, 2010 by Pastor Foley

The SPP, or Signature Participation Project, is a key element of the Transformational Giving process of coaching champions. If you’re new to the blog or would like a refresher on what an SPP is and what good and bad examples … Continue reading →

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Who’s hindering the help in Haiti: “Disaster do-gooders” or NGOs?

Posted on February 3, 2010 by Pastor Foley

JoNel Aleccia, health writer at msnbc.com, pens a piece cataloging the well-intentioned but foolish efforts of those who would seek to do anything other than send a check to a reputable international NGO in response to the earthquake in Haiti. … Continue reading →

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