Category Archives: Uncategorized

I’m sure Jeff Brooks is joking when he favorably cites Neuromarketing’s Flattery Will Get You Somewhere post. It’s the Neuromarketing post that has me kind of freaked out. The Neuromarketing post reports, “[N]ew research shows that even when people perceive … Continue reading →

In our last two posts (here and here), we’ve been talking about The Nonprofit Bubonic Plague Syndrome–specifically, how the more desperate nonprofits get about money, the more likely they are to repel the very donors they are seeking to attract. … Continue reading →

In the preceding post we wrote about the Nonprofit Bubonic Plague Syndrome–the propensity of today’s donors to bail on even a favored charity when they sense that it is in financial trouble. Today we take a look at the stats … Continue reading →