Category Archives: Uncategorized

If we’re going to build a Transformational Giving database, we’d better have a really clear, specific idea of what Transformational Data is. Here’s a, um, really clear, specific definition.

When you begin to make the transition from traditional transactional fundraising to Transformational Giving, you’ll very quickly run into bad news: All of today’s fundraising databases are transactional. But here’s the good news: All of today’s fundraising databases can easily be … Continue reading →

If you’ve been with the blog for a little while, you’ll recognize the phrase “SPP”, or Signature Participation Project. (If you’re new to the blog or want to find a convenient way to read through all the past posts on … Continue reading →