Category Archives: Uncategorized

Simon Sinek: “People don’t buy what you do; they buy why you do it”

Props to Dustin Steeve at Evangelical Outpost for the imbedded TED video clip of Simon Sinek talking about the radical difference between marketing based on what and marketing based on why. It’s passing strange  for me to sit still long enough … Continue reading

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We get letters: When is it OK for a nonprofit to ask for money to meet a need?

Great question arrived over the comment transom this week from faithful blog buddy Herb R: My question does not apply to this post specifically, but TG in general. I have been reading your blog and the Mission Increase web site … Continue reading

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What the Jehovah’s Witnesses can teach us about P/E/O

In this space we previously wrote about What The Mormons Can Teach Us About Major Donor Development. In the interest of providing equal time for all cults [Editor’s note: that’s a joke], we highlight today an absolutely fascinating piece from … Continue reading

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