Category Archives: Uncategorized

Five questions your donors need to be able to answer after reading your newsletter

How would our approach to our donors change if we thought of them as fellow students of the cause rather than as supporters of our organization? “Well, what if they grew in the cause but didn’t give to our organization?” … Continue reading

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Crowdsourcing more than money from your donors

Instead of just buying your gelato from the ice cream shop, why not help them make it by supplying organic fruit from your own garden? That’s the premise of New Zealand’s Giapo Gelato, whose new “Giapo Certified Organic” line is … Continue reading

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What Alcoholics Anonymous can teach us about donor relationships

AA gets a great send-up in a Wired Magazine piece by Brendan Koerner. It’s a lengthy piece but well worth the read for many reasons, not the least of which is Koerner’s discussion of something that still puzzles scientists about … Continue reading

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