Monthly Archives: May 2009

Should you highlight a champion in your newsletter?

We get letters! (OK, emails.) Here’s a particularly good one from Jo Lisa Blossom: We just attended the TG training and were thinking about ‘highlighting a Champion’ in our newsletters and email updates. I was envisioning meeting with them, getting … Continue reading

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Wanted: extinction, not attention

Even as I traveled to Phoenix to do the day-long Transformational Giving seminar yesterday, I should have been fixated on the joy of having been able to do the seminar in shirt sleeves rather than a suit (way to go, … Continue reading

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Transformational Giving seeks transformation, not attention

Attention for our companies–that’s what David Meerman Scott recently wrote that we all are seeking. Not so, we replied this week, noting yesterday that Transformational Giving is focused on the champion, not the company (or, in our case, the nonprofit). … Continue reading

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