Enter the first nascent heresy of the nascent Transformational Giving age.
Be very on your guard. Even as it traditional/transactional fundraising (ttf) begins to publicly hemorrhage and die, here begins to emerge the next battleground for Christian development.
Roger from The Agitator cites, approvingly, a post by Seth Godin about clout which posits that in a world of equal opportunity Tweeting, some Tweeters may be more equal than others by virtue of their extensive use of social networking and thus the size of their networks.
In other words, just as for years we’ve paid special attention to major donors because they have more money than anyone else, we’re now entering an age where we will be encouraged to pay special attention to major social networkers because they have more influence than anyone else.
If you knew which of your followers had clout, you could invest more time and energy in personal attention.
Adds Roger from The Agitator:
But ye have not so learned Transformational Giving.
Let me be emphatic:
TG is not compatible with the substitution of influence for wealth as a criterion by which we determine how we categorize our champions and how we allocate our time for coaching.
TG Principle 10 currently states:
Champions categorize themselves not according to the amount of their giving but by the degree of comprehensive personal ownership they are exhibiting in the cause.
I see now it needs to be formally augmented as follows:
Champions categorize themselves not according to the amount of their giving or influence but by the degree of comprehensive personal ownership they are exhibiting in the cause.
Why do we spend more time coaching some people than others in TG? Is it because they have more money? Because they have a larger network of influence?
By no means.
We spend more time coaching some people than others in TG because some people are more ready to own the cause in their sphere of influence, regardless of the size of that sphere.
Never, ever lose sight of the fact that our goal is neither the growth of our ministry nor even the spreading of our cause. Our goal is that those within our sphere of influence might be brought to the likeness of Christ in relationship to the cause Christ has given us to champion.
That means that we are not to find the most influential people and train them but rather we are to train the people we influence the most.
Wherefore putting away lying, speak every man truth with his neighbour: for we are members one of another. (Eph 4:25. KJV even.)
As Paul says in 1 Corinthians 1:26-31,
Brothers, think of what you were when you were called. Not many of you were wise by human standards; not many were influential; not many were of noble birth. But God chose the foolish things of the world to shame the wise; God chose the weak things of the world to shame the strong. He chose the lowly things of this world and the despised things—and the things that are not—to nullify the things that are, so that no one may boast before him. It is because of him that you are in Christ Jesus, who has become for us wisdom from God—that is, our righteousness, holiness and redemption. Therefore, as it is written: “Let him who boasts boast in the Lord.”
May you always coach the lowly and despised of this world. May you always speak truth with your neighbor.
May you never chase Tweets.