Author Archives: Pastor Foley

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About Pastor Foley

The Reverend Dr. Eric Foley is CEO and Co-Founder, with his wife Dr. Hyun Sook Foley, of Voice of the Martyrs Korea, supporting the work of persecuted Christians in North Korea and around the world and spreading their discipleship practices worldwide. He is the former International Ambassador for the International Christian Association, the global fellowship of Voice of the Martyrs sister ministries. Pastor Foley is a much sought after speaker, analyst, and project consultant on the North Korean underground church, North Korean defectors, and underground church discipleship. He and Dr. Foley oversee a far-flung staff across Asia that is working to help North Koreans and Christians everywhere grow to fullness in Christ. He earned the Doctor of Management at Case Western Reserve University's Weatherhead School of Management in Cleveland, Ohio.

Notes in the key of E: Experience and its false cognate, Emotion

Posted on November 2, 2009 by Pastor Foley

Good advertising makes you feel something then do something. –A Senior Marketer from General Motors Didn’t General Motors just declare bankruptcy? —Me Perhaps GM’s ad problem was simply that its ads didn’t make us feel something and then do something. … Continue reading →

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Notes in the key of E: Educate and its false cognate, Inform

Posted on October 28, 2009 by Pastor Foley

The nonprofit sector’s commitment to informing is best seen in its love of newsletters. Newsletters are great for informing donors. They are not so great, however, for educating champions. What is the difference between education and information? I like the … Continue reading →

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Notes in the key of E: Equip and its false cognate, Encourage

Posted on October 26, 2009 by Pastor Foley

Equip, Educate, and Experience are the three essential elements of Engagement. (Today’s blog is sponsored by the letter E?) Of those many E’s in that initial sentence, the one that trips up nonprofits the most is Equip. Reason: Our traditional … Continue reading →

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