Tag Archives: Transactional

Traditional Fundraising vs. Transformational Giving, Part I: A Definition

It’s been a while since we discussed the differences between traditional transactional fundraising (ttf) and Transformational Giving (TG) on this site, and I fear that when we fail to remind ourselves of the difference we can lull ourselves into thinking … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

What Non-Profit Leaders Owe Their Donors-As-Followers

Mutual accountability. A relationship centered on transforming the donor-as-follower in relation to the cause. That’s my short answer to the question posed in the title of this post. Those are the two things that non-profit leaders owe their donors-as-followers. (Oh–if … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Nonprofits Have Followers, Not Donors

Like it or not, our nonprofit organizations have followers, not donors. “Donors” is just the label we put on them so that we can skirt the responsibility for their growth that is ethically entailed by our drawing them into involvement … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | 1 Comment