Tag Archives: Communication

Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded

Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to bring some rule-of-thumb type clarity to an increasingly foggy subject, … Continue reading

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A Modest Proposal to Missionaries on How to Combine Snail and Email

Subtitle: Or, If Your Older Donors Don’t Use Computers, Why are They the Ones Who Keep Sending You the Cute Kitten Emails? Really enjoying the dialogue with everybody on the recent post we did entitled “Dear Missionary, Please Stop Sending Prayer … Continue reading

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“Dear Missionary, Please Stop Sending Prayer Letters. Sincerely, The 21st Century”

Here’s a new year’s resolution for all missionaries: Stop sending prayer letters. Switch completely to regular personalized electronic communication with your donors in 2011. I know, I know. You have no time for communication while you’re in the field, etc … Continue reading

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