Monthly Archives: November 2010

Traditional Fundraising vs. Transformational Giving, Part II: Why Traditional Fundraising is so Appealing

What makes traditional transactional fundraising (ttf) so appealing when compared to Transformational Giving (TG)? I mean, the very premise of TG–that “followers become something different than they were before the encounter”–is so much more appealing and ennobling on the face … Continue reading

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Traditional Fundraising vs. Transformational Giving, Part I: A Definition

It’s been a while since we discussed the differences between traditional transactional fundraising (ttf) and Transformational Giving (TG) on this site, and I fear that when we fail to remind ourselves of the difference we can lull ourselves into thinking … Continue reading

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What Non-Profit Leaders Owe Their Donors-As-Followers

Mutual accountability. A relationship centered on transforming the donor-as-follower in relation to the cause. That’s my short answer to the question posed in the title of this post. Those are the two things that non-profit leaders owe their donors-as-followers. (Oh–if … Continue reading

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