Daily Archives: November 17, 2010

Traditional Fundraising vs. Transformational Giving, Part II: Why Traditional Fundraising is so Appealing

What makes traditional transactional fundraising (ttf) so appealing when compared to Transformational Giving (TG)? I mean, the very premise of TG–that “followers become something different than they were before the encounter”–is so much more appealing and ennobling on the face … Continue reading

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