Is Your PR Promoting Yourself? Big Mistake

Joanne Fritz at about.com quietly continues to consistently churn out the best blog content in nonprofitdom week after week. Do make sure to read her daily–especially her review of The Dragonfly Effect, where she highlights a piece from the book that no other reviewer catches, namely, a great example of PR staff existing to promote the work of donors and volunteers, not the organizations that pay them:

The Dragonfly authors cite how Alex’s Lemonade Stand Foundation provides a “lemonade stand in a box” to anyone who fills out a simple form at its website. The “box” includes cups, banners, and balloons. Within fifteen minutes of signing up, parents get an email from the foundation’s public relations staff offering to help establish media contacts to promote the lemonade stand locally. Parents receive a press release template which they can personalize.

Did you catch that last part–an offer from the nonprofit’s PR staff to promote your child’s lemonade stand locally? That is so profoundly cool that I almost regret that our youngest child is now 16 and working at McDonald’s, leaving little time for lemonade. Well, that and the onrushing Colorado winter (there’s snow on Pikes Peak today) puts demand for cold drinks in the deep freeze.

But when you think about it, what really would PR be for in this day and age if it wasn’t for promoting the work of your champions? You’re certainly not still using your newsletter to promote your own organization…are you?

About Pastor Foley

The Reverend Dr. Eric Foley is CEO and Co-Founder, with his wife Dr. Hyun Sook Foley, of Voice of the Martyrs Korea, supporting the work of persecuted Christians in North Korea and around the world and spreading their discipleship practices worldwide. He is also the International Ambassador for the International Christian Association, the global fellowship of Voice of the Martyrs sister ministries. Pastor Foley is a much sought after speaker, analyst, and project consultant on the North Korean underground church, North Korean defectors, and underground church discipleship. He and Dr. Foley oversee a far-flung staff across Asia that is working to help North Koreans and Christians everywhere grow to fullness in Christ. He earned the Doctor of Management at Case Western Reserve University's Weatherhead School of Management in Cleveland, Ohio.
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2 Responses to Is Your PR Promoting Yourself? Big Mistake

  1. Joanne Fritz says:

    I’m blown away by your compliment, Eric! Thanks so much for mentioning me. Indeed, this is a great example of a donor-centered PR effort.

  2. EFoley says:

    It’s well earned, Joanne–keep up the great work!

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