Take three minutes right now to stop whatever you’re doing (oh, wait–you’re reading this blog; well, wait a second and then take three minutes) and watch this video.
It’s flat out brilliant.
In three minutes, Derek Sivers shows How To Start A Movement, and the lessons are supremely applicable to Transformational Giving.
Among Sivers’ insights:
- The most important person in the growth of a movement is not the leader; instead, it’s the first follower. New followers emulate that follower, not the leader.
- This is why it’s crucial for the leader to embrace the first few followers as equals. This ensures that the movement is really about the movement, not the leader.
- Movements must be public, which means that the relationship between follower and follower is at least as key as the relationship between the leader and each follower.
First followership, notes Sivers, is an underestimated form of leadership. In TG parlance, we’d say that movements are spread by Owner-level champions, not by the founder-coach.