Monthly Archives: March 2010

I’m officially declaring next week as “Leave Jeff Brooks Alone Week”, since this week I’m far too busy picking on the guy to let up. Actually it’s not as bad as all that. I’m still hoping he was joking in … Continue reading →

I’m sure Jeff Brooks is joking when he favorably cites Neuromarketing’s Flattery Will Get You Somewhere post. It’s the Neuromarketing post that has me kind of freaked out. The Neuromarketing post reports, “[N]ew research shows that even when people perceive … Continue reading →

In our last two posts (here and here), we’ve been talking about The Nonprofit Bubonic Plague Syndrome–specifically, how the more desperate nonprofits get about money, the more likely they are to repel the very donors they are seeking to attract. … Continue reading →